Port of Call

The backdrop to Tobermory’s brand should be one of a nautical village and port.  From shipwrecks to the Grotto, Tobermory has tremendous assets that position it for success.  Tobermory’s brand identity evokes the clear blue waters that make it a diving and boating hotspot, the natural harbour that shelters the Chi Cheemaun, and the on-shore opportunities to explore the cliffs, forests, and shoreline of the peninsula.

Tobermory is a Port of Call - not only for the ChiCheemaun but for various tour boats, pleasure craft and personal crafts checking out the wrecks of Fathom Five and making circuits of Georgian Bay and Lake Huron.  Imagery that comes to mind are places like Cape Cod, Peggy’s Cove and Tobermory, Scotland, but with more captivating natural features. 

Tobermory should embrace a fun, bright and flavourful nautical community that is perched on the edge of the unique wilderness of the national park system.  Few communities can boast a connection to a National Park and none to a Marine National Park and the aquatic opportunities that it brings.  The cliff-ringed harbour, shipwrecks, and visitor’s centre bring elements of the both parks right into the community and set the stage for further development of this entire area’s uniqueness and marketability.