Retro Sauble

Sauble Beach was originally named by the French explorers for the sandy Sauble river that empties into the lake at Sauble Falls. The first settler to Sauble Beach is reported to have built a cottage 1877 and the tradition of cottage building in Sauble Beach has continued from that point forward as people discover the natural beauty of the area and the long, pristine beach. 

Sauble hit its stride in the 1940’s when much of the commercial area was developed.  Most of the resort development of the current beach area dates from about 1948, including still-surviving attractions like the Driftwood Cafe, Sauble Lodge Motel and the Crowd Inn hot-dog stand. The main street still reflects the atmosphere of bygone days.

The identity for Sauble Beach should reflect a throwback atmosphere to the mid-20^th century with retro-sleek design and exciting colours that portray an era and attitude of optimism and opportunity.