Bruce County Tourism Staff
Explore the Bruce is the brand image created by the Bruce County Tourism team to promote and identify the numerous seasonal indoor and outdoor activities across Bruce County. Used as a mobile information and activity center, the Explore the Bruce Adventure Toyota truck is a common addition to local events, and often travels outside of the county to promote and publicize the ‘Bruce’.
Kim Clarke (nee McPhedran)
Bruce County Tourism Manager
Telephone: 1-800-268-3838 ext #124
For the past 6 yrs Kim McPhedran has been extensively
involved in promoting Bruce County, Ontario’s number one outdoor, nature based
destination as Tourism Project Coordinator. As of 2010 she has taken the helm of Bruce County Tourism as Manager. Instrumental in delivering the widely popular Explore the Bruce "Adventure Passport" campaign (for the past 6yrs) and has been involved with various other programs including the local food project, and Spruce the Bruce.
Furthermore, Kim McPhedran works with the regional representatives from Grey and Simcoe Counties in the development of the newly formed Regional Tourism Organization Seven (RTO7).
Telephone: 1-800-268-3838 ext #122
Vicki Ly is the Project Coordinator for Bruce County.. Born and raised in Guelph, Ontario and spent past three years as a Tourism Coordinator in Grande Cache Alberta, in the Canadian Rockies.
Vicki applies all her knowledge from both her education and work experience to her various projects. Some projects she works on are the Explore the Bruce Adventure Passport, Ambassador Program and Spruce the Bruce.
In her spare time, she enjoys outdoor activities such as cross country skiing, hiking and biking –although, she is interested in trying out snowmobiling. A perfect day for Vicki would be biking the North Shore Trail between Port Elgin and Southampton, shopping downtown Southampton, then go swimming in Port Elgin beach then sitting back to watch the spectacular sunset over Lake Huron.
Telephone: 1-800-268-3838 ext #100
Born and raised in Lion’s Head, Lisa has spent the last ten years in Peterborough, Ontario. There she worked with Peterborough & the Kawarthas Tourism and the Greater Peterborough Economic Development Agency for over five years. She brings with her a wealth of knowledge on the tourism industry as well as a passion for Bruce County. She is thrilled to be back living and working in the Bruce.
Explore The Bruce Tourism Mascot
Interests: Exploring Bruce County, learning new Things to See and Do”
Adventure Bruce is the new Bruce County Tourism Mascot! We're getting to know this new team member. He's very knowledgable with all the great things to see and do across Bruce County towns. The adventures began this summer with Bruce visiting many of the Adventure Passport 2011 stops meeting animals and people. If you see him out and about in your town feel free to take photos with him as he's really coming out of his shell these days and loves hugs. :)
You can read more about little Bruce here:
mascot bio blog post.
Follow his adventures on:
ExploretheBruce facebook page!
Here's a flickr photo gallery of:
Adventure Bruce, Tourism Mascot.